HostEase Hosting Blog

As long as you are involved with online business, you may care much about the traffic of your website. Different questions come into your mind. How much traffic did my site received last month? Where the traffic is mainly comes from? How can the visitor find your website? Which page is most viewed? How about the share of return visitors? What is the percentage of your visitors that convert into a buyer on your website? Is there any solution for you to know the answer of all these questions? Definitely, this article will show you an unexpected way to analyze your website traffic and finally help your success in online business.

As a website owner or a web site developer, you may have known that there are many traffic analysis tools available over the internet. For example, Visual Analytics, Memex, Orion Scientific, Pacific all offer commercial traffic analysis programs. Is there any free web stats and traffic analysis tool available so that you can keep track of your visitors without any extra charge? There is. Trust me. You simply need to make sure your web hosting provider offer you cPanel for you to handle your hosting account.

As we all known cPanel web hosting becomes increasing popular due to various reasons. Such as, user-friendly interface allows you to manage your website, domain name and sub-domain name easily. You can deal with many tasks with email files, FTP, CGI scripts etc. All these features can simplify the site building and maintenance process, which increases productivity. However, one of the most important advantages that I would like to address in this article is the traffic analysis tools that it provides. These tools are most important because the traffic analysis will help you to generate your website traffic, which seems to be the most important purpose of every webmaster. To make you convinced about the importance of analysis tool come along with cPanel hosting, I will show you how to improve your website traffic via these tools below.

The cPanel hosting comes with three incredible useful traffic analysis tools for every webmaster, namely, Analog, AwStats and Webalizer. All of them can be used with different purpose or in different condition accordingly. If you are a newbie to these tools, you may find a bit hard to use. However, if you pay some effort to study, you will find that the learning curve is not steep at all. As long as you know how to use them, you will get to understand the importance of website traffic analysis provided by them. To help you master these tools quickly, I will present an overview of each tool.

Analog
Analog analysis is the most comprehensive but not sophisticated one among these three tools. You are offered with all the information you will need to improve your website’s traffic flow. However, it is not sophisticated at all because it presents information in text format instead of images or graphs. You can see your website productivity in a very clear way, which will give you a direction about how to improve your website and your sales. In the simple text, you are also able to know where visitors found your website URL. It is a good practice to use Analog on a daily basis to analyze your website traffic.

AwStats
AwStats is a much simpler but very useful tool that offered by cpanel hosting. Compared with the first tool, it is fairly easy to use. In addition to the detailed analytical information, it also presents the information with the help of charts and graphs to make you easy to understand. With AwStats, you are allowed to analyze statistics all about email, media viewing and much more. If you are a experienced webmaster dedicated to more immediate forms of traffic generation, for example, social bookmarking, then it is highly recommended you to use this tool. With it, you are allowed to schedule comprehensive analytical reports for maximum productivity.

Webalizer
If you are not interested in the above two tools, or you simply need to know your website traffic on a monthly basis, then you can choose the final tool, Webalizer. Webalizer provides traffic report on a monthly basis via graphs, which hands over you a wider understanding of the long term productivity of your website.

Overall, these tools are all very important to your website traffic analysis, if you are serious about your online business, it is a good idea to combines all three of these tools together so as to achieve the maximum traffic. Keep in mind that traffic generation requires patience, simply like SEO. At the beginning, it may be a bit hard to figure out what works and what does not. After you try with different methods, it is a wise choice to know how much traffic is coming in and where it is coming from via the traffic analysis tools provided by cPanel hosting. Finally, hope you can use these tools correctly and achieve a better result.

Tags: Analog analysis, Awstats, Online business, Trafic, Webalizer

You have the hosting, you have the site, and then you may want to have the traffic. One of the biggest question webmasters complain about is how to get their websites listed in all the biggest and best search engines and drive more traffic to their websites.

Search Engine Optimization, or SEO, plays a key role in driving traffic to websites. Much has been written on the topic of search engine optimization for webmasters, but i will give you a few basic steps about SEO.

When a user searches something on a search engine, Google, for example, the search result are displayed on Google’s results pages.

According to Google, the three key processes in delivering search results to users are: crawling (Does Google know about your site? Can I find it? ), indexing (Can Google index your site) and serving (Does your site have good and useful content that is relevant to the user’s search?).

1. Crawling: The process Googlebot (aka. a robot, bot, or spider) discovers new and updated pages to be added to the Google index is called crawling. Google may look at a number of factors when crawling a site.
Tips: Large volume, fast rate of change can make crawling websites very difficult. Googlebot can only download a certain web pages within a given time. Websites that are too large or update too frequently will not be downloaded completely (Comparatively speaking. Search Engines uses an algorithmic process to determine how many pages to fetch from the websites). Try to keep your website compact in structure and regular in post frequency. Do not change your frequency (by either suddenly upping your frequency drastically or disappearing completely).

2. Indexing: Googlebot processes each of the pages it crawls to compile a massive index of all the words it sees and their location on each page. Information including key content tags and attributes are also processed.

Tips: The content of your website will play an important role in search engine indexing. The title text of your posts will appear on search engine result pages. Header tags containing keywords tell search engines what your page is about. Keywords are also import webpage content. Use attracting titles and hot keywords for your posts, they can influence your website’s ranking and will help the users find the required information.
Optimizing 404 Error Page is also part of search engine optimization, which will also promote the process of indexing. A clever webmaster can display some useful information rather than “Page Not Found” on an Error 404 page.

3. Serving results: After receiving a query from the user, the machines begins to search the index for matching pages and return results they believe are the most relevant to the user. Relevancy is determined by over 200 factors.

Tips: One of the 200+ factors that commonly known by webmasters is the PageRank for a given page. PageRank is a trademark of Google that measures the importance of a page based on the incoming links from other pages.

You can comment on other blogs and enter your website URL in the corresponding fields in the blog comment form, participate in online forums and leave your blog link as your forum signature, and exchange links with other blogs, to promote your blog and possibly raise your PageRank. At the same time Google will exclude link spamming and fraudulent links they deem while ranking result pages.

Google’s search engine will also analyze the content of a web page, including the whole words, fonts, branches and the exact locations of the words, and then return the most relevant result for the users.
Google’s Webmaster Guidelines list some best practices that can help you avoid common pitfalls and improve your site’s ranking.

Tags: SEO, Trafic