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	<title>HostEase Hosting Blog &#187; search engine</title>
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		<title>Five Don’ts of Website Promotion</title>
		<link>http://blog.hostease.com/five-don%e2%80%99ts-of-website-promotion/</link>
		<comments>http://blog.hostease.com/five-don%e2%80%99ts-of-website-promotion/#comments</comments>
		<pubDate>Sat, 30 Oct 2010 16:39:38 +0000</pubDate>
		<dc:creator>Ella Leonard</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[website promotion]]></category>

		<guid isPermaLink="false">http://blog.hostease.com/?p=433</guid>
		<description><![CDATA[The most troublesome thing for webmaster beginners is the popularity of the website is too low. Therefore, they will work hard on website promotion to improve the popularity of the website. In order to avoid making stupid mistakes, here are five things which can not do during website promotion: I Blog Massing Blog massing, i.e. [...]]]></description>
			<content:encoded><![CDATA[<p>The most troublesome thing for webmaster beginners is the popularity of the website is too low. Therefore, they will work hard on website promotion to improve the popularity of the website. In order to avoid making stupid mistakes, here are five things which can not do during website promotion: </p>
<p><strong>I Blog Massing</strong><br />
Blog massing, i.e. BM, also called as blog pollution, or blog message massing, refers to adding many website links and inbound links/ back-links in the message board or comments of the blog website, especially, the blog registered by the webmaster. Many webmaster beginners apply mass message software to send mass messages on blogs and website message boards. However, such SEO fraud would be spotted by advanced algorithm of major search engines, and it will lead to weight loss and even deletion of the website. It is more harm than good to the development of the website. But it is ok if you do not apply mass message software and leave real messages which contain website links.</p>
<p><strong>II Keyword Stacking</strong><br />
Keyword stacking, i.e. KS, is the most frequently made mistake for SEO beginners, which refers to repeat keywords again and again so as to increase its frequency. They usually add so many keywords in title tags, description tags, keyword tags and image ALT attributes, which is the reason why such websites are not indexed by search engines.  </p>
<p><strong>III Domain Spam</strong><br />
Domain Spam, i.e. DS, refers to registrations of multiple domain names to be connected with the main website so as to increase PR value of the website. It is ok if each of these domain names has its own independent IP; however, if all of these domain names are of the same IP, it will be considered as SEO fraud. Domain spam will lead to the deletion of secondary websites or, in serious cases, the main website will be punished and suffers PR value loss.</p>
<p><strong>IV Hide Text and Links</strong><br />
Some webmasters hide the text behind pictures by setting the color of text and links the same as the background, or use CSS to hide the text (set the font size to 0) and the links (set the pixel to 1) in the web page. By doing this, web page readers cannot see the hidden text; however, search engines can search such information. This behavior will lead to search engines stop searching the website. </p>
<p><strong>V Exchange Links with Website Navigations </strong><br />
Website navigations which set link exchange as index condition are considered as link farm by search engines. It is a typical SEO fraud. Thence, it is not suggested. </p>
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		<title>Your Guide to Maintain a High Traffic Website</title>
		<link>http://blog.hostease.com/your-guide-to-maintain-a-high-traffic-website/</link>
		<comments>http://blog.hostease.com/your-guide-to-maintain-a-high-traffic-website/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:05:52 +0000</pubDate>
		<dc:creator>Ella Leonard</dc:creator>
				<category><![CDATA[Website]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[Website traffic]]></category>

		<guid isPermaLink="false">http://blog.hostease.com/?p=390</guid>
		<description><![CDATA[As a webmaster of an online business website, it is fairly amazing to see that your website is growing massively in size. On the other hand, with the constant development of your website, you have added many images, videos, high quantities of other content, all of which are consuming more resources than ever before. Your [...]]]></description>
			<content:encoded><![CDATA[<p>As a webmaster of an online business website, it is fairly amazing to see that your website is growing massively in size. On the other hand, with the constant development of your website, you have added many images, videos, high quantities of other content, all of which are consuming more resources than ever before. Your responsibilities and duties for maintaining the website becomes also becomes greater than ever before. Simple ways, such as approving or rejecting user comments, creating fresh content seem to be not sufficient for a high traffic website. How to maintain and look after your precious website so as to expect always success? This article will present you a few grate methods of maintaining a high traffic website:</p>
<p>1.You should focus much more on infrastructure. Make sure your web hosting is 100% reliable and accessible will help you keep a good impression to your regular stream of visitors to your website and also help you hold on new visitors. In brief, the first and foremost thing to keep in mind when maintaining a high traffic website is to make sure your hosting is good enough so that your website will be able to run smoothly. If shared hosting turned out to be not sufficient and reliable enough for your website, you should upgrade to their higher package or a dedicated server. An excellent hosting provider hostease.com will allow you to have great flexibility when talking about upgrade or downgrade hosting solution. Hostease also keep scheduled maintenance for their servers to ensure problem free. </p>
<p>2.You should remember to monitor your website consistently. Except for finding a great house (web hosting solution) for your website, you have the responsibility to monitor your website on a regular basis. By checking the overall working of the website, you are able to make sure there is no malfunction on your website. By detecting different events that are happening on your website, you will be able to keep abreast to the happenings. By implementing a prompt measure, in some cases, you may be able to prevent some disasters from happening.  </p>
<p>3.Search engines play a great role to your website success. You are always recommended to check how your website is being perceived by major search engines. To accomplish this, you simply need to Google your domain name at regular intervals. You will be able to see how the internet users respond to your website. </p>
<p>4.Last, make a point of receiving unexpected traffic spikes. Actually, this is a difficult task if you have no aid from hosting provider. Therefore, this is again a question that has close relationship with the infrastructure and actual hardware. Once again, you need to find a host that allow scalability and has the sufficient resources to handle large traffic spikes. This can be easily fulfilled if you are careful and patient enough to find a great hosting provider who can promise a solid uptime guarantee.  </p>
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		<title>11 Frequently Asked SEO Questions and Their Answers</title>
		<link>http://blog.hostease.com/11-frequently-asked-seo-questions-and-their-answers/</link>
		<comments>http://blog.hostease.com/11-frequently-asked-seo-questions-and-their-answers/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 14:33:36 +0000</pubDate>
		<dc:creator>Ella Leonard</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Domain Name]]></category>
		<category><![CDATA[key word]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[search engine]]></category>

		<guid isPermaLink="false">http://blog.hostease.com/?p=272</guid>
		<description><![CDATA[1. Why should my web site need to be optimized? Over 70% of the Internet users are seeking goods and services to purchase, and the main seeking tool on the web is search engine. Usually users only scan the first few pages of the search result and make a decision. If you want to see [...]]]></description>
			<content:encoded><![CDATA[<p>1. <strong>Why should my web site need to be optimized?</strong></p>
<p><strong></strong> Over 70% of the Internet users are seeking goods and services to purchase, and the main seeking tool on the web is search engine. Usually users only scan the first few pages of the search result and make a decision. If you want to see your goods or service being used by more people, you&#8217;d better optimized your website and try to make it appear on the first page, or at least the first two or three pages of the search result.  That’s the reason your web site need to be optimized.</p>
<p>2. <strong>What is the SEO effect about xxx.xxx.com?</strong></p>
<p>We can make a simple SEO evaluation mainly through the following aspects: 1) Whether the navigations and links of a website present in the form of HTML.  2) Whether the website adopts static URLs 3) Whether does the keyword optimized well, which includes the title, keywords setup, keyword density control and so on.  4) Is the structure of the website reasonable? Does the website utilize a few simple SEO tips?</p>
<p>3. <strong>How to check the competitiveness of a keyword?</strong></p>
<p>1) Times the word has been searched (The more times is, the popular the word will be) 2) Whether the keyword is a commercial one? (Words that have something to do with business is more competitive than normal words) 3) The keyword indexing by search engines (It is difficult to optimize a keyword that has been indexed a lot by the search engines)</p>
<p>4. <strong>Will domain name affect a lot?</strong></p>
<p><strong></strong> When it comes to SEO, it is said that a website with top level domains (TLD) such as .edu or .gov have advantages over top level domains like .com, .org, .net and so on.  For newly-build sites there may be some difference as far as TLD is concerned, while for a fully-grown website, there’s little difference.   Domain names with keyword included will be helpful to search ranking, such as the word “host” of <a href="http://hostease.com">www.hostease.com</a>.</p>
<p>5.<strong> What is the most important factor of SEO?</strong></p>
<p>The assessment on the relativity and professionalness of website content will be the mainstream of search engine development. Therefore, search engine optimization should focus on keywords research, keyword positioning, website content edit and distribution.</p>
<p>6. <strong>How often do the search engines update? </strong></p>
<p><strong></strong>How long will my optimization take effect? Search engines update their web pages database daily and rank the websites for a keyword every two or three days. Generally, the search results of a given keyword won’t change largely except the search engine adopts another algorithm. While for a given web site, there&#8217;s chance for its search ranking to drop dramatically if the website is punished by the search engine.  And usually it will take three to six months for your search engine optimization to have effect. However the time also depends on whether you work hard.</p>
<p>7. <strong>Why Google do not index my website?</strong></p>
<p><strong></strong> Normally, websites with no illegal information will all be indexed by search engines. If your website hasn’t been indexed by a search engine, here’s a good chance that there&#8217;s something wrong with your website (such as illegal information or incorrect HTML format included). You can check your log files for possible reasons.  Note: It will take several days or even weeks for new web pages to be taken into account.</p>
<p>8.<strong> Is there any way to raise my PageRank in a short term? </strong></p>
<p>You can improve your PR quickly by SEO cheat, which is not recommended, for the effect bring by SEO cheat are temporary. If your website is found cheating during SEO, your website will be blocked and you will lose the money you put in.</p>
<p>9. <strong>My web site has been inaccessible for two days. </strong></p>
<p>Will it affect the ranking in the search engines? Make your web site available as soon as possible. The search engine robot or crawler will consider websites which keep inaccessible for a long time as invalid websites, and gradually clean out the indexed data of such websites.</p>
<p>10.<strong> Is there any technical requirement to practice SEO?</strong></p>
<p>You don’t have to write the website applications, but at least you must understand a little simple html language.</p>
<p>11.<strong> What about the future of  SEO?</strong></p>
<p>SEO will be the essential of online marketing in the future. Currently, SEO is heavily in heavy demand among larger websites such as B2B business or B2C E-commerce sites.</p>
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