HostEase Hosting Blog

In this day and age, you really should have a good website for your company. With the development of new web technologies, it is has exponentially easier to set up an enterprise website. The primary object of building an enterprise website is to bring order for your company. There are many steps involves, such as purchasing domain and web hosting service, hiring a professional web design company to offer you a best website design. However, founding a website is simply the first step. Your website management will actually have a strong effect on how your website will perform in the long run. You are required to organize your website and present your content with best effort so that they will be easier for both the web users and search engine robots to discover your website. To assist you in your website management, you need to follow the following rules.

1.Always take your website speed into account.
After you launch your website, if there are some customers give you a feedback that it is a bit hard to get access to your website, and then you should consider changing your web server. As a website owner, I think the worst experience would be told by your visitors that they need to wait for your page to load. This of course will results in potential customer loss. When talking about server speed, some friends of mine are hosting their website with HostEase, their websites work real fast.

2.Keep your website concise and simple.
Assuming that you write about everything that comes on your mind and put all of them on your website, it will be really hard for the visitors to find the information they are interested. Under such case, they will feel frustrated about your website. Therefore, you should always remember people go for your website with the purpose of finding solutions to their problems rather than what you think. The moment you keep your website simple and well-constructed is the moment they start to read your website.

3.Keep your website professional and creditable
Your website is the online storefront for your business. Therefore, there should be an “About US” page where your business goals, contact information etc should be displayed. If you hope to convert visitors to your customers, or you expect to capture opportunities to work with them, you should give them a deeper appreciation of what your website does. Professional website with great design and more creditable information will increase your business opportunities.

4.Provide excellent value information for your target audience
Another rule that deserve your attention is to offer helpful information (of course, it can accomplish this from your blog). For instance, if you check hostease blog, you will find out that they provide really helpful information to their target audience, webmasters, including SEO tips, web hosting solution, domain name and many experience sharing. It is useless for your readers who are mainly webmasters if provide information that of a totally different niche, such as”Real Estate”. You are strongly recommended to help other people in your network and pay attention to them and what they’re doing. Make them feel noticed and appreciated and in turn they’ll notice and appreciate you.

Tags: business, Enterprise website

In this day and age, you really should have a good website for your company. With the development of new web technologies, it is has exponentially easier to set up an enterprise website. The primary object of building an enterprise website is to bring order for your company. There are many steps involves, such as purchasing domain and web hosting service, hiring a professional web design company to offer you a best website design. However, founding a website is simply the first step. Your website management will actually have a strong effect on how your website will perform in the long run. You are required to organize your website and present your content with best effort so that they will be easier for both the web users and search engine robots to discover your website. To assist you in your website management, you need to follow the following rules.

1.Always take your website speed into account.
After you launch your website, if there are some customers give you a feedback that it is a bit hard to get access to your website, and then you should consider changing your web server. As a website owner, I think the worst experience would be told by your visitors that they need to wait for your page to load. This of course will results in potential customer loss. When talking about server speed, some friends of mine are hosting their website with HostEase, their websites work real fast.

2.Keep your website concise and simple.
Assuming that you write about everything that comes on your mind and put all of them on your website, it will be really hard for the visitors to find the information they are interested. Under such case, they will feel frustrated about your website. Therefore, you should always remember people go for your website with the purpose of finding solutions to their problems rather than what you think. The moment you keep your website simple and well-constructed is the moment they start to read your website.

3.Keep your website professional and creditable
Your website is the online storefront for your business. Therefore, there should be an “About US” page where your business goals, contact information etc should be displayed. If you hope to convert visitors to your customers, or you expect to capture opportunities to work with them, you should give them a deeper appreciation of what your website does. Professional website with great design and more creditable information will increase your business opportunities.

4.Provide excellent value information for your target audience
Another rule that deserve your attention is to offer helpful information (of course, it can accomplish this from your blog). It is useless for your readers who are mainly webmasters if provide information that of a totally different niche, such as”Real Estate”. You are strongly recommended to help other people in your network and pay attention to them and what they’re doing. Make them feel noticed and appreciated and in turn they’ll notice and appreciate you.

Tags: Enterprise website, Website speed

As you may have heard that Google has implemented a new criterion to determine your rankings on search results, the website speed. Increasing your website loading speed is not only important for getting a high search ranking and it will also affect your visitors’ perception about your website. Visitors will leave it immediately if any webpage taking longer than 8 seconds to load. When you are developing your websites, there are many ways you can speed up your page load time. Following are a few tips that I highly recommended you to follow so as to bring your website visitor a better experience.

1.Make sure that you have provided the visual elements to be downloaded at the first time. Many inexperienced website developer may put the JavaScript at the top of the documents, thus it prevent visitors from seeing the visual content till finishing the download of JavaScript.

2.Make sure that your site doesn’t have any unwanted tags or broken links. You may not know that errors on your web sites can also slow down your website. If you are sure that your website is error free, it will enhance your website loading speed without any doubt.

3.Reduce the use of external files such as JavaScript documents and style sheets. As they will increase the load time of your web page. Even though it might a bit harder for a developer to read the code, it is still advised to include them in the html file since this will decrease the load time of your website rapidly.

4.It is worth considering optimizing your image files. As we all known, images are an essential part for any website. However, there are several different images formats with different sizes. If you are sure that the smallest size of file will not do harm to the quality of the image file, it is advised to use the smallest one. Generally speaking, PNGs can provide graphics with transparent backgrounds but have a larger file size than jpeg. Bitmaps image file also take up a large quantity of memory. To ensure the speedy webpage loading time, you had better avoid using them. In addition, animated gifs and flash files will increase page load time and should be used carefully.

5.Basically, the majority fast loading websites have fairly simple website design. Too much complicated website design will slow down your website speed without any doubt. And website developers who are not able to make a balance between details and their presentation on the screen usually come up with a website where design overkills usability and speed. However, some designers are able to make the right balance and create usable, elegant and clean web-sites with simple layouts.

6.For better loading time, it is a good practice to use the Server Side Include (SSI) files. Server Side Includes files are files that have some commonly used code that can be reused by many pages in your site. There are a couple of advantages for using SSI files. For one thing, it is easy to maintain your website. For another, as I mentioned in this article, it will reduce the loading time of your web pages. Once they are called from the web server, SSI files will be resided in the cache so that it will be loaded much faster on subsequent requests.

Tags: fast loading, Website

Along with the web technology development, the number of sites being hacked also increase rapidly. We see a lot of websites experience damage, loss of rankings or had data stolen due to lack of vigilance. Despite that many high quality hosting companies have taken various security measures to protect the servers, you are also obligated to safeguard your online assets. This article will present you with some security tips for you to prevent your site from being hacked when it is hosted on shared hosting.

1. Update your software, scripts regularly
Software developers do not set out to write unsafe or vulnerable programs. However, it is impossible for them to do everything one hundred percent correctly, without any shortcomings or bugs even after rigorous tests. Therefore, software companies regularly release updates to their programs. An update is sometimes called a “patch” because it closes the security hole. Updates can also include enhancements to your software. For instance, an update might include the drivers for new printers on the market or add new features and functions to the software. To prevent other to exploit software loophole, users should update relevant software in time and download patch program. If you are running the out-of-date versions of software on your website, your website will be of high likely in the state of insecure. Fortunately, you are able to received update notice and update without charge for the majority of soft-wares over the internet. Note: You had better enable automatic update tool if it is available for particular software or script as against forget.

2. Keep a look out for 3rd party scripts and code
You may install external plugins or use outside widgets or apply any other code to your website, for instance, you get a free theme for your WordPress website, under such circumstance, it is highly recommended that you should take a careful research to these codes. You have no idea of how will these codes functions. Some may be great, while others may be full of holes. Ensuring that the code you borrow from other people is safe to your website is the top one in the checklist. If you have no idea of it, you can make use of Google searches for help. If you install 3rd party scripts without consideration of danger, the wicked will exploits your bug and gains access to your site. Then you have no reason to blame your web hosting company, but yourself.

3. Use Strong Passwords for hosting account, cPane and FTP
Simple passwords without the mix combination of letters, numbers, uppercase, lowercase letter and other characters will give hackers an easy way to access your website. It is advised to make your password as complicate as possible even though it is a bit hard to remember. No not use any dictionary word, family name, birth date and other easily guessable information. And it is also a good practice to change your password every 3 months at minimal. Note: Passwords can easily be stolen if your computer is infected with a trojan or virus, therefore, you should make sure you’re your virus scanner and Trojan software is up-to-date and keep your pc clean and virus free.

4. Power yourself with knowledge instead of blaming
Knowledge is power. These days, you are able to get access to various kinds of information and knowledge due to the World Wide Web. You should learn, read, and study via search engines and community forums to keep your website safe. In case you get hacked, you will be able to fix the problem instead of expecting your hosting company to do it for you. Being proactive and keep learning is the best way to have a safe website on the internet. Do not blaming your hosting company, your web hosting companies are not responsible for your website getting hacked.

5. Backup, Backup, Backup your whole website
I cannot lay enough stress on the fact that backing up your website is a must. There are too many people lose their files or even whole website due to lake of backup for their website. Despite this tip won’t protect you from being hacked, it will only do good, not harm to you in case your site get hacked. Your web host is NOT a backup provider so do not expect them to save you in case of a disaster. Always, always, always have a full site backup.

You can backup your website within cPanel, simply by clicking on the Backup Wizard icon you will be able to generate a full backup of all of your files and databases. Store your backup files on your own computer, USB drives instead of web servers.

6. Check your logs files regularly
Log files offer a wealth of information about your server system and user functions. It also provides an easy way for you to analyze who is visiting your site. If you find out there is any unusual traffic to your website, you should be aware of where these traffic is coming from and going to. If you are sure that there is a hack, you can ask your web host for help as soon as possible.

7. Do not put all your eggs in one basket
If you have more than one business website, try to host them on different hosting accounts. As with shared hosting, one site in the server is hacked, all of the other sites in the same server will be hacked inevitably. The hosting price is extremely cheap these days, it is a wise choice to get yourself multiple hosting account on different server and spread the risk of being hacked.

Tags: hack, log, prevent, Website

To run an online business, you are required to choose a suitable ecommerce web host. Since you need to conduct online transaction, your web host should have the great capacity to store products files, the sufficient bandwidth to handle website traffic, the flexibility for customization and the functionality for online transaction. As you can see, it is not an easy job to find an ecommerce solution, especially if you are not familiar with ecommerce hosting requirements. So to help you make a right choice, following are some tips and guidelines.

Your website requirements

First and foremost, you need to know your need in a web host. This is the fundamental step in the process of selecting the perfect ecommerce hosting for your internet business. Only know what you need, you will be able to find out a solution that will fit those needs. For example, what you will be selling will affect your hosting requirements. You need to have an idea of the size of your product images to select a suitable hosting package with sufficient disk space and bandwidth. If you are going to display your product with flash files, more disk space will be required. Try to estimate the number of visitors per month for your website, which will directly affect your bandwidth requirement. If you mistakenly purchase a hosting plan that provide you inadequate server resources, then the performance of your business website will be suffered without any doubt and you will be of high likely to lose customers. Website can be developed using various programming languages. Ask your web developer about the preferred scripting languages that will be used in your website, which will help you to choose the right operating system to host your websites. If asp scripting is not a must, you can simply choose Linux platform.

Uptime and customer support

Secondly, any downtime is unbearable to your ecommerce website. Either poor hardware equipment or server overloaded will lead to website outages, which is a big disaster for you. Your ecommerce website should be always available online, irrespective of wherever the visitors are coming from. To be exact, you need to find a high uptime percentage hosting, something above 99.9%. Only a responsible provider with redundant service can guarantee this performance. If any problem occurs, then you will need to make sure that your provider will give you help immediately. The availability of customer support should never be overlooked.

Shopping cart system

Another primary concern for online business website is a perfect shopping cart that will enhance the user’s experience. A shopping cart is a software application that typically runs on the web server, which allows your customers to do things such as searching for a product in your store catalog, adding a selected product to a basket, and placing an order for it. With shopping carts, it is very easy and handy to purchase. For the majority of online buyers, they like shopping online mainly due to the convenient of online shopping. If your website can not offer this advantage, they will certainly turn away from your website. Applying smart, feature rich shopping cart system will make your website easy to navigate hence enhance ease of users and allow a purchase to complete in a very short time.

Features to enable customer interaction

To make your ecommerce website with profession look and feel, you had better to integrate products reviews, forums into your website. This also one of the best ways for you to keep contact with your clients and it offers the buyers the chance to show their own idea. Ask your hosting provider whether they offer these features so that you can easily add such functionality to your website or not. Real positive reviews from your customer will increase your sale since it instills confidence in your site visitors. An active forum is a great way to increase your website visited by target audience. What is more important is that a forum with flesh content everyday will increase your website visibility to search engines.

Security measures
Security measures are required to protect your online transaction in safety. Your website should be encrypted with Secure Sockets Layer. Therefore, you need to make sure that your hosting provider will offer SSL certificate for you. Most of them will provide you with shared one. If you need to have a dedicated SSL, you may need to purchase for extra money. To help the transaction data secure from thieves over the internet, it is strongly recommended to at least hold a shared SSL certificates on your ecommerce website.

Settle your decision
After you have checked all the above key attributes of an ecommerce hosting, you are able to make your final decision. Keep in mind that high price is not equal to best service, especially in this competitive hosting market. As long as you are willing to pay some time and effort to search around the hosting reviews or forums over the internet, you will definitely find an ecommerce solution that best meets your requirements.

Tags: Online business, shopping cart system, support, web host

There are different reasons that make you determine to move your website. You may simply find a much cheaper solution for your website. Or, you are not satisfied with your current web host for different reasons, or your website grow to such an extent that your current provider cannot meets your need anymore. Whatever the reason is, you need to switch your hosting provider. Following are some steps involved in transferring your web site.

1. Backup your website files
Your precious website is composed of different files. You need to make sure you have backed up all these files before any other actions. Simply with your FTP account, you will be allowed to copy the files from your old host to a safe place on your local PC. Note: If your website is consist of dynamic content then you are required to backup your database as well. It is very easy to accomplish this, first login into the Cpanel，then, in the backups option select “Download a MySQL Database Backup”.

2. Change your domain name server
After you have purchase a new server for your website, you will be provided with the numeric URL for the primary name and secondary name serve in the form of ns1.nameserver.net and dns1.nameserver.net. Then, you will need to contact your domain register agency to change the DNS information to your new hosts DNS information. This is called DNS Propagation and it takes 24 to 72 hours. You can check the result by any domain name search facility such as whois.net.

3. Upload all files to your new web server
After you have confirmed that your domain name has been transferred, it is time to upload all your website files to your new server. You are required to make some change and update some setting to your websites. For instance, inactive password protection, check CGI/PHP versions, etc. Keep in mind that you will need to set up the related service, such as email accounts as well.

4. Test your website on the new server
You need to check whether all function well on the new server, if all goes well then you can cancel your old hosting account.

5. Some tips for you.
For majority of online business owners consider transferring as a nerve-racking task, I would be very glad to address some tips here for you to follow.

a)If you are running a forum or any other kind of dynamic element on your website, it is strongly recommended that you close your old site completely during the DNS propagation process or else it will be hard for you to back up your website.

b)Choose a low-traffic period to make the move. You can judge by your website statistics to figure out the lowest traffic 48 hours to start the transferring.

c)Make a notice to your website audience and the hosting provider as well about the transferring.

d)Do not cancel your old web hosting account for at least another week or two to ensure that all things are running properly.

Finally, hope you can enjoy your new home for your website. If you are shopping for new server for your website, go for hostease. They are providing solid and affordable web hosting solution with user-friendly control panel and various ecommerce carts integrated.

Tags: transfer, web site

Internet has penetrated all aspects of the world we live in with the development of web technology. And as the backbone of the web world, website becomes increasingly popular: governments publicize their policies with websites, businesses adopt website as their online promotion tools, and persons use websites to show their minds and stories.

How can we design an excellent web site? Successful websites have their own features, while they also have something in common.

1. Positioning: Positioning indicates the orientation of your website, which is also the essential of your website.

Do not always expect a large portal. Website positioning should base on the reality and market demand. For example, HostEase is a web hosting website whose positioning is providing easy hosting products to the users.

2. Stability: The Stability is the prerequisite to a great website and one of the keys to search engine optimization.

Select a reliable web host for your website and no not operate website maintenance frequently. You will leave and never come back if you fail in accessing a website for several times, and so do your website visitors.

3. Keywords: During the search engine optimization, you’ll center the work on keywords. We know that the right keywords can drive more traffic. And what are the right keywords for your website or posts? It is your job to figure it out and attract more traffic for your website.

4. Links: It is the quality rather than the quantity that matters when it comes to the links on your website.
Try to look for high-quality websites that receive high Page Rank and more indexes to exchange links. If you exchange links with those who have once been “punished” by the search engines, your website will also be

5. Loading speed: The loading speed is something basic for a website.
No one likes to waste his time on a website that is always “loading”, and no one can ensure that a website that takes long to load is a great website. So, you should also improve your website’s loading speed.

6. Web design: A successful website should have not only quality content but also great layout and design.
The layout of your website structure should be easy to navigate and aesthetic. If it is difficult for people to find what they are looking for, or they feel uncomfortable about your layout, they won’t stick around long.

Tags: keywords, links, loading speed, Positioning, Stability, web design, Website