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When you are thinking of buying a domain name for your business, have you taken an existing domain name into account as you know domains comes and goes these days and sometimes it can be quite difficult to find a completely new one of your desire? Whether buying an existing domain name a good choice comparing with registering a brand new domain? Here I will bring you the disadvantages and advantages of purchasing an existing domain name and hopefully help you make a right decision.

Advantages
I start from the advantages to searching for and purchasing an existing domain name. There are many reasons why an existing domain is welcomed for webmasters.

Firstly, you may expect a large amount of traffic that has previously flowed to that particular website. You can imagine that there are surely some customers of the older owner may not know that the domain name didn’t get renewed, so that they are of highly likely to visit that domain name after you buy the domain. In other ways, you can enjoy these traffic due to the hard effort of the previously owner. This could be an excellent beginning for your website to against totally no visitor.

Secondly, you may also benefits from the old owner who definitely pay their efforts in targeting keywords to ensure the domain name get listed higher at the search engine results page. In such cases, you domain name is search engine friendly and it will takes you less time and energy for SEO purpose.

Thirdly, the possibility of buying finding a short, catchy domain with the targeted keywords contained will be increased. As we all known, it is not an easy job to find a desired domain that is still available especially if your niche is quite competitive. Also due to the fact there are some domains owners buy these perfect domains simply as an investment, then short domain names are more likely to already be registered. Choosing the right domain name for your internet business enterprise becomes more challenging if you never take the existing domain names into account. Because it is not an easy job to find a good domain name that is still available you may be force to buy an existing domain name from the market.

An Disadvantage
However, if you have settled your mind for buying an existing domain, you should be aware of the potential pitfall. The major disadvantage of buying an existing domain name is that it may have been punished by the search engines for the inappropriate SEO tactics (or black hat techniques). If you are unfortunately enough and purchase domain of this kind, I would empathize. Under such circumstance, it is quite hard for your website to be get indexed again, which means even if you are going to invest a lot of money on promotion and SEO, you will receive no outcome absolutely.

To help you purchase a right existing domain to boost your business, below I have addressed some Dos & Don’ts. Hopefully, they will guide you to the right direction.

Dos:
•Search for the existing rankings of the domain name.
•Look into the existing link of the website. Are there internal page links?
•Think about the domain age and authority before buying.
•Think over carefully whether the content building and link building deserve what you are asked to pay for.
•Check out whether there are any penalties on the domain name.
•Analyze the incoming links to see whether they target your desired keywords.
•Figure out whether the backlinks are come from other sites that are also owned by the particular website owner. If this is the case, then it is very likely that these backlinks will be disappear very soon after you make the purchase.
•Check out the existing traffic of that website and make sure there is no cheat.
•Check out the age of the domains existing links.
•Look for authority news sites linking to the domain.

Don’ts:
•Do not buy an existing domain without taking its Google Page Rank into account.
•Do not buy an existing domain that only has low quality and spammy links.
•Do not simply focused on and pay a high investment on a keyword matching domain, and also remember not to go for hyphenated URL address.
•Do not buy an existing domain that has not been indexed by the major search engines.
•Do not buy an existing domain that is not in your niche, unless you will sell it in the future.
•It is not advised to build organic links with multiple domain purchases.

If you would like to get a brand new domain name, you can either:
1) Get one from web hosting companies(www.hostease.com) since many of them will offer you with free domains when you register their hosting solutions.
2) Get one from a separate domain name registering company.

Tags: Domain Name

After you have decided to give your business an online identity, the first step you will need to do is to register a domain name. A domain name is the address that people will enter in the browser to find your website. While selecting a domain name, there are many things that you need to keep in mind. Followings are some guidelines for you. With them, it is much easier than you think to get a great domain name.

Tips1: Keep your domain reflect your business

Most importantly, you need to make sure that your visitors are able to know about your business judging from your domain name. For instance, if you are going to provide information about online marketing, it would be no sense to select a domain name, such as “yourfavorite.com” as this has no relation with your website goals. You had better to go for a domain name that shows the visitors what your website is mainly about, domain name like “quickonlinetip.com” may sounds much better.

Tips2: Make sure that your domain name contains associated keywords

With the development of web technology, search engine optimization plays an increasing important role for your online business. One of the most important aspects of SEO is keyword research. To help your website index quickly on the top page of searching results, you need to make sure that your URL is SEO-friendly. The best way to accomplish this is via having relevant keywords or phrases within your domain name.

Tips3: Be sure that your domain name is catchy and easy to remember

With a myriad of website available over the internet, a domain name that is catchy and easy to remember will be conducive to your online business’s success. For example, it is very easy for the visitor to remember the name mentioned above, “quickonlinetip”, then it is of high likely that they will share the domain name and the information with other friends or colleagues, which will help you increase the number of the website visitors. Therefore, it could be considered as an ideal domain name for this particular niche.

Tips4: Choose a appropriate domain extension for your domain name

Domain extension is another concern when picking a domain for your online business. There are many domain extensions available for you to buy in the market. You may wonder which domain extension is the best one. Well, it depends. Every extension has its goal and meaning. For commercial purpose, most webmaster would like to choose .com extension. On the other hand, .edu extension will be suitable if you would like to create a educational website that contain tutorial or e-learning. As a general rule, look for .com first then go for other extension if it is not available as it is the one that comes into visitor’s brain.

Tip5: Do not use numbers in your domain name

What if you cannot get your desired domain name? One of the common practices to this question that many people do is try to add numbers to the domain. For instance, if you registered a domain like 4onlinetips.com since homebusiness.com has already been taken, then you may cause problems as visitors might mistakenly enter the address as “fouronlinetips.com” or “foronlinetips.com”. This could be a big confusion to your website audience.

Tip6: Do not use dashes or underscores in your domain name

Another solution you may think of for your already taken domain name is to add dash or underscores in your domain name. I am sorry to tell you that this should not be an ideal solution. You should notice that most visitors will be accustomed to using dash or underscores in a domain name. Even return visitors will also forget to enter these characters not to say people who are introduced to come to your website.

Tip7: Do not use abbreviations in your domain names

It is not recommended to use an acronym or an abbreviation of your company name as your domain name, except that your company is as famous as big enterprise, such as IBM. For most small online business, abbreviation will not helpful for you to build your company brand since it will be difficult for user to recognize and remember your website address.

Tip8: Do not use too long domain names

You are expecting your visitors to remember your long domain name, guidlinestohomebusiness.com? You are expecting too much. It is impossible for them to remember such a long name. The longer the domain name, the higher chances that your visitors will make a typo when entering the address into a web browser. You will not want to lose your potential traffic due to a long, difficulty-to-remember and complicated domain name, will you?

Tip9: Do not use other’s trademark in your domain name

You should never overlook this point as trademark infringement could lead you to legal disputations and cause disaster to your entire business. You have the obligation and the responsibility to make sure that your potential domain name doesn’t infringe on any registered trademarks.

Final tip, finding a great domain name that doesn’t already exist over the internet can be quite difficult. Once you have the idea to start your registering process, you had better created a list of a dozen or more potential domain names so that you will be able to find a satisfying one.

Tags: Domain Name, tips

HostEase is a global provider of web hosting and domain registration. She has maintained a 99.9% + Uptime. She offers you 24/7/365 Live Support Team to help in case of any problems. Hostease.com serves customers ranging from individual websites, small business, and ecommerce shops to Fortune 500 companies worldwide. HostEase always provides excellent service to her coustomers in both web hosting and domain name.It’s possible for you to purchase 13 kinds of domain names from HostEase.They are listed as following: .com .net .org .biz .us .info .name .cc .eu .tv .bz .mn .mobi .Great!

HostEase always makes every effort to assist its customers.Now a new coupon code for domain name is coming again-”695TLD“.Believe It Or Not? Domain name with postfix .com .net .info .biz and .us can be purchased only with $6.95.What’s more,free ID protection is accessible.

Don’t wait:First 1000 times only!

Here is the url for you to purchase domain name:

https://manage.hostease.com/cart.php?a=add&domain=register

Attention Please: Such discount is also accessible in the situation of domain transfer.That is,it’s possible for you to enjoy a surprising renewal price $4.95 for the first year using coupon code “695TLD” when transferring your domain name to HostEase.Unbelievable!As you know,the common renewal price for the first year when transferring to HostEase is $7.95(That’s pretty low,but now even lower).

Here is the url for you to transfer your domain name:

https://manage.hostease.com/cart.php?a=add&domain=transfer

Please feel free to enjoy it.

Tags: coupon code, Domain Name, hostease

Sometimes, you may encounter such problem you have to get a new domain name for your website, while you’re worrying about losing the current rank in Google or other search engines. For example, you want to change your current hostease.com domain into a simpler and more catchy one such as host.com. However, the hostease.com has already established in Google and other search engines and even ranks high. Therefore, you may worry about if the rank of your website will drop after the domain name is changing.

Well, of course it will affect Google and other search engines rank. But if you can do it as follows, it will be the best way for you to keep the original rank of your site.

To relocate the site, you’d better follow these steps:

1.First of all, test the contents of the migration process of the entire site by moving a directory or sub domain. Then use the 301 redirect feature to redirect the original site to your new website. This method can be adopted by the search engines: your site has been permanently relocated.

2.Check whether your new site’s pages can appear in the search engine’s search results or not. If you are satisfied on the small-scale migration, you can move the entire site. Please do not redirect all the traffic of the old site pages to your new home page. Although this across-the-board redirection will avoid a 404 error, it can not provide a good user experience. Although the page-to-page redirect (each page of the old site are redirected to the corresponding page of the new site) will bring about a greater workload, but will also give you a more consistent user experience and clarity. If the web pages of the new site cannot exactly match the old one, we must at least ensure that each page of the old site should be redirected to a page with similar content on the new site.

3.If the domain name is changed because of website renaming or redesign, the migration can be divided into two phases: the first stage, move your web site; the second phase, start re-design. In doing so, you could not only control the user experience at every stage of the change in migration, but also make the entire process more smoothly. Change control to a minimum allows you to more easily identify and solve a variety of unforeseen circumstances.

4.Check your site’s internal and external links. Ideally you should contact each administrator of other sites which are linked to your site, so that they can link them to the corresponding page under your new domain name. You should also check and update all the internal links of your old site, so that they point to the new domain name. When you have the site ready for the new server, you can use a link checking tool to verify whether your new site links are all available. This is particularly important, if your original content included absolute links rather than relative links words.

5.In order to prevent confusion and chaos, you’d better continue to hold authority control of the domain name to the original website at least 180 days.

6.Add your new web site to the Webmaster Tools account and verify your ownership of the site. Create and submit a sitemap to show all the new web site URL, so that search engines will know your new site’s content is now available for crawl.

7.Finally, ensure that your new and old sites in the webmaster tools are verified, and check crawl errors regularly to ensure that the 301 redirect from the old site is working, at the same time the new site will not show the 404 error that we do not want to see.

Tags: Domain Name, search engine rank, traffic

Choosing a domain name may be one of the most important parts of website online development. Your domain name is your identity on the web, which is included in your web hosting package. There’s a good chance that you’ve already picked a domain name for your website before picking a web host. But is your domain name suitable for your website? Will your visitor be impressed by your domain name? In a word, will your domain name bring you benefit?

Here are some tips on how to pick a great domain name:

1. Memorable
This is the first keyword of a great domain name.
With the bookmark feature of web browsers, Internet users now don’t have to note down the domain names of their favorite websites. But a memorable domain name can impress the visitors a lot and make your website more easily found by others.
The features of memorable domain names:
*Short enough
*Easily understood

Car.com is such a memorable domain name, not only short (three letters, and there are certainly domain names shorter than “car”.) but also easily understood. As you can see, the content of the website is mainly about cars. If you are interested in cars and find car.com helpful, the next time you are looking for information on cars, you can simply type www.car.com in the address bar of your browser. This is the magic of a memorable domain name. While as a matter of fact, nearly all short domain names have already been squatted or registered.

Fortunately, an easily understood domain name will also impress your visitors. Here “easily understood” means a visitor can judge the appropriate content of a website from its domain name without first accessing the website. For example, Hostease.com would be the domain name of a hosting provider who wants to ease users’ hosting, and wordpress.org would publish information on a blogging system called WordPress.
When you are picking a domain name, have “memorable” in mind.

2. consistent with your content
Perhaps you’ve got a short domain name or an interesting one, but this domain name is independent of your content, sorry, this is not a great domain name. Such domain name can be embarrassed. Imagine the scene you enter car.com in address bar with the result of information on clothes on the web page, you will probably leave with disappointment.

So while picking a domain name, try your best to integrate it with your niche.

3. be cautious about top-level domains (TLD)
A perfect domain name is very important, while a suitable top-level domain also affects a lot.
According to a report of VeriSign, by the end of May, 2009, “.com” is still the most popular TLD. And .com, .cn, .de, .net, .org, .uk, .info, .nl, .eu, .biz are respectively top 10 TLDs in terms of size.
Which one will you choose as your top-level domain?

4. Purchase domain name through top-lever domain registry or well-known domain name resellers
In consideration of the stability of your website, please purchase domain name through top-level domain registry.

5. If the domain name you want has already been registered by someone else….
If the domain name you like has already been registered by others, check on which day will the domain name expire, then go to a domain registry or a web host and wait for the name to expire, and grab it as quickly as possible.

Alternatively, consider another domain name.

Hurry up, check for availability now and get a domain name of your own.

Tags: Domain Name