HostEase Hosting Blog

Usually hostease would like to share you with tips to grow your business, to get more visitors and customers. However, you should never overestimate some of the internet marketing mistakes that will deprive your business success. In this article, hostease will tell you top 5 online marketing mistakes that must be avoid as long as you want your online business to thrive.

1. Failing to have a quick-loading website
Each web page of your online presence should display quickly on your visitors’ browser. This is not only because Google will place page load time and speed as an important ranking factor. Quick loading website is an overall important factor that has close relation to your online business success. People are becoming more and more impatient these days. Any web page that takes more than a few seconds to be downloaded will kick off its visitors. You also lose the ability to leave an excellent first impression to your website visitors. Make sure that all your website images below 100KB and think twice before using flash animations, Java scripts etc. Sign up to a speedy web server, such as hostease. You must take into consideration that a speedy sever will be beneficial to your website.

2. Afraid of any investment (like a niggard)
You are able to set up an online business website without any investment these days. Free web hosting and many other freebies are available to help you build a website without paying for any money or time. However, the problem lies in that your website looks no consistency. The first impression of your potential customers will think that your website is unprofessional for its ugly or wired appearance. Need a clean and professional look website? It will not break your bank. You can get website design service done by a designer. HostEase offers customers various professional website design service. With a little investment, you will be able to receive an easy to navigate web presence. If someone wants to find something on your website, they will not be missed. You will find out that it worth your price to pay for the service.

3. Selecting the wrong products to promote
While it may be a fact that there are various ways of making money online, what kind of products you choose for your marketing effort will plays a great role. You should not sell rubbish products, or it will result in very few or even no sales. You should not choose your product simply for the high commission rate, or simply for the fancy graphic. You should study the market and choose the right products that you are familiar with or at least you are interested in.

4. Placing your efforts to the wrong demographics
Since you have known nothing about your target customers, then you are wasting your time and effort to the wrong demographics. You should keep in mind that not everyone will be in need of the product you are promoting. If you have no idea of exactly who your customers are, their sex, age, locations, interests, desires, buying patterns, keywords etc, all of your marketing efforts are entirely random shots.

5. Not interacting with others
Maybe you can read this title as lack of communication. This is a huge mistake! As we all know that there is no one in this world is an island. All of us need communication. Communication makes us better. The best way to improve your marketing strategies is to keep interactive with your customers and visitors. Ways including, setting a blog and post regularly and a forums which allows visitors to share ideas will be helpful for you. You can also join in social media communities; send out news releases etc to keep contact with your audience. (Note: You should treat your customers as individuals rather than just potential customers)

I hope you find these five top mistakes to avoid will be useful for your internet marketing business. Hostease will continue features these kinds of tips. Please visit our blog for more information.

Tags: communication, marketing niche, online marketing mistakes, professional website, quick loading website, speedy server, study market

Dear HostEase’s Customer:

We have to inform you that the Alipay system will be brought down for maintenance from 02:00 to 06:00a.m. August 19th Beijing time.

During these 4 hours of maintenance, Alipay payment service will not be available to you. That means you are not able to buy our product or service via Alipay during this period. Customers who are expecting to sign up our hosting packages by Alipay are recommended to avoid that time.

We are sorry for any inconvenience, and thanks for your understanding.

HostEase Technical Department
Aug.13th, 2010

Are you taking any measures to protect your online personal information or some sensitive business information? As we all know that safeguarding online data is very crucial these days, especially for the sensitive business strategies and information. Losing your control over the sensitive information will result in great harm to you (your company). Criminals may sell it or use it to tarnish your reputation, harass you, steal your identity, damage your credit, or even jeopardize your physical safety. Fortunately, below we will list some different ways to keep your sensitive information away from any harmful computer breaches or any immoral individual’s theft. To protect your (your company’s) privacy on the internet, you had better do the followings:

1.Keep your firewall turned on
A firewall is a software program or piece of hardware that helps screen out hackers, viruses, and worms that try to reach your computer over the Internet. Using a firewall is one of the most effective and important ways that can help you protect your computer. Before getting access to the internet, you should never forget to turn on your firewall and antivirus software. There are some pre-set criteria of rules to determine when to allow access and when to deny it. Therefore, firewall acts like a fence and it blocks dangerous viruses from contaminating information.

2. Never miss any update from your operating systems
To ensure that your computer is in a maximum-secure environment, you should keep your pc’s operating systems updated. A lot of security incidents are due to the security holes when the operating system has passed its prime or has minor glitches in it. Updating your OS and ensure it has all the latest patches maybe another simple but helpful method to safeguard your online information.

3. Encrypt your information
Encrypting your information is a good practice as it acts as a locked safe. Only the one who know the encryption key or password can get access to the encrypted files. Thus, it prevents unauthorized parties from viewing your sensitive information.

4. Use a secure server
Many of us need to get access to many online applications that are publicly viewed and accessible. For instance, the webmail will put you in a high risk of hack attacks. With a secure server, like hostease (www.hostease.com) who focus very much on network security, can provide you with a higher level of security and high quality support. For online businesses owners, it is advisable to only use secure servers to access the web thus reduce the possibility of the public viewing your sensitive business information.

Final words
It is said that American business owners lose billions annually due to crimes. As a small online business owner, you should keep yourself be more alert about online security. Protecting the security of your business actually has the same importance to running your business. Hopefully, the information leak will never happen to you with the above suggestions.

Tags: Firewall, online sensitive information, operating system update, secure server

As a webmaster of an online business website, it is fairly amazing to see that your website is growing massively in size. On the other hand, with the constant development of your website, you have added many images, videos, high quantities of other content, all of which are consuming more resources than ever before. Your responsibilities and duties for maintaining the website becomes also becomes greater than ever before. Simple ways, such as approving or rejecting user comments, creating fresh content seem to be not sufficient for a high traffic website. How to maintain and look after your precious website so as to expect always success? This article will present you a few grate methods of maintaining a high traffic website:

1.You should focus much more on infrastructure. Make sure your web hosting is 100% reliable and accessible will help you keep a good impression to your regular stream of visitors to your website and also help you hold on new visitors. In brief, the first and foremost thing to keep in mind when maintaining a high traffic website is to make sure your hosting is good enough so that your website will be able to run smoothly. If shared hosting turned out to be not sufficient and reliable enough for your website, you should upgrade to their higher package or a dedicated server. An excellent hosting provider hostease.com will allow you to have great flexibility when talking about upgrade or downgrade hosting solution. Hostease also keep scheduled maintenance for their servers to ensure problem free.

2.You should remember to monitor your website consistently. Except for finding a great house (web hosting solution) for your website, you have the responsibility to monitor your website on a regular basis. By checking the overall working of the website, you are able to make sure there is no malfunction on your website. By detecting different events that are happening on your website, you will be able to keep abreast to the happenings. By implementing a prompt measure, in some cases, you may be able to prevent some disasters from happening.

3.Search engines play a great role to your website success. You are always recommended to check how your website is being perceived by major search engines. To accomplish this, you simply need to Google your domain name at regular intervals. You will be able to see how the internet users respond to your website.

4.Last, make a point of receiving unexpected traffic spikes. Actually, this is a difficult task if you have no aid from hosting provider. Therefore, this is again a question that has close relationship with the infrastructure and actual hardware. Once again, you need to find a host that allow scalability and has the sufficient resources to handle large traffic spikes. This can be easily fulfilled if you are careful and patient enough to find a great hosting provider who can promise a solid uptime guarantee.

Tags: search engine, Website, Website traffic