HostEase Hosting Blog

A back link is a link from another website linking back to your website. It is without doubt that quality backlinks play a great important role to the Search Engine Optimization and the success of a website. The more backlinks you get to your website or blog, the search engine will assume that website regards your website highly and the more traffic you will receive from the search engines throughout the world. Then a question: how to get backlinks to your websites comes to the mind of every webmaster who eager to be successful online. Well, go through this post you will find different ways to build backlinks and enjoy success online.

1.Link building with commenting on do-follow blogs
Here the key is do-follow blog. Many blog comments are no-followed, which means that search engines will not give weight to the link. Followlist.com provides dofollow blogs where you can leave comments that give link weight and you will definitely find out some blogs that are relevant to your niche.

2.Link build with directories submissions
If you are serious about your website, submitting articles to article directories website is essential. Article writing is a good way for building traffic and backlinks because many webmasters and people who publish newsletters or their own blog are of high likely to get their content from the different article directories republished on their websites. However, according to the terms of service of these article directories, they must leave the resource boxes and the links within the article unchanged, which means you can expect backlinks from their visitors if your article is valuable. But the problem is that submitting articles to directories can be more time-consuming especially if you are not so good at writing. Overall, it deserves your try.

3.Link building with guest posting
Guest posting as the name suggested is posting on others blog instead of yours. Guest posting is a win-win process. As for the blog owner, it gives the blogger a chance to relax for some fresh ideas to publish unique content on their blog. As for guest blogger, guest posting has lots of benefits: you will not only see traffic overflow from that blog to your blog but also find out that it’s also a great way to get yourself known among the blogosphere around that blog.

4.Link building with using anchor text
It is widely known that using anchor text in your links will help you build quality backlinks to your site and can greatly helped the search engines more aware of them. What is anchor text? It is simply the text in a link to your page. The importance of anchor text has been defined by many SEO experts because search engines use it in their algorithms to determine their rankings. For instance, if one of your keywords of your blog is “free ebooks”, what you need to do is anchor the link to your site within those words. With each time the phrase displayed in your anchor text, you chances for increasing your ranking for that phrase will be increased. It is worthwhile to note that you should not insert the irrelevant keyword to your website or you will run the risk of being penalized by Google.

5.Link building with social bookmarking websites
Social bookmarking websites are become increasing popular these days and they can be used as a very good source of backlinks. The core here is to create good original content on your website and then submit to social bookmarking sites. After you have got your content displayed on the popular social bookmarking websites, the possibility that your article get broadcasted thousands of times will be increased.

6.Link building with forum signatures
These days, many forums offer Dofollow link via signatures of signed up users. If you can receive backlink from a popular forum, it will be very valuable for you. Whenever you know the answer to the question that other people asked it is advised simply answer it. With your signatures of every post and the link to your website, you will definitley get some backlink to your website. Compared with article writhing, forum postings can be short and do not require much effort, it is the most common and easy practice to get back links.

Tags: backlinks, Blog, SEO, Social bookmarking websites, Website

Our Chinese site launched!

As we promised in HostEase to Expand Chinese Market, the Chinese-language web site of HostEase has already launched at http://cn.hostease.com. This will be our first step on expanding the Chinese market.

Besides, the Chinese customer service is coming soon.

Welcome to visit HostEase’s Chinese official site and contribute your valuable advice. Your opinion counts!

Tags: Chinese website, hostease

As you may have heard that Google has implemented a new criterion to determine your rankings on search results, the website speed. Increasing your website loading speed is not only important for getting a high search ranking and it will also affect your visitors’ perception about your website. Visitors will leave it immediately if any webpage taking longer than 8 seconds to load. When you are developing your websites, there are many ways you can speed up your page load time. Following are a few tips that I highly recommended you to follow so as to bring your website visitor a better experience.

1.Make sure that you have provided the visual elements to be downloaded at the first time. Many inexperienced website developer may put the JavaScript at the top of the documents, thus it prevent visitors from seeing the visual content till finishing the download of JavaScript.

2.Make sure that your site doesn’t have any unwanted tags or broken links. You may not know that errors on your web sites can also slow down your website. If you are sure that your website is error free, it will enhance your website loading speed without any doubt.

3.Reduce the use of external files such as JavaScript documents and style sheets. As they will increase the load time of your web page. Even though it might a bit harder for a developer to read the code, it is still advised to include them in the html file since this will decrease the load time of your website rapidly.

4.It is worth considering optimizing your image files. As we all known, images are an essential part for any website. However, there are several different images formats with different sizes. If you are sure that the smallest size of file will not do harm to the quality of the image file, it is advised to use the smallest one. Generally speaking, PNGs can provide graphics with transparent backgrounds but have a larger file size than jpeg. Bitmaps image file also take up a large quantity of memory. To ensure the speedy webpage loading time, you had better avoid using them. In addition, animated gifs and flash files will increase page load time and should be used carefully.

5.Basically, the majority fast loading websites have fairly simple website design. Too much complicated website design will slow down your website speed without any doubt. And website developers who are not able to make a balance between details and their presentation on the screen usually come up with a website where design overkills usability and speed. However, some designers are able to make the right balance and create usable, elegant and clean web-sites with simple layouts.

6.For better loading time, it is a good practice to use the Server Side Include (SSI) files. Server Side Includes files are files that have some commonly used code that can be reused by many pages in your site. There are a couple of advantages for using SSI files. For one thing, it is easy to maintain your website. For another, as I mentioned in this article, it will reduce the loading time of your web pages. Once they are called from the web server, SSI files will be resided in the cache so that it will be loaded much faster on subsequent requests.

Tags: fast loading, Website

After you have finished your web design and you think you are well prepared to publish your website to the people from all over the world, then it is essential to purchase a web host for your web business online. Web host is divided into two categories when it talks about operating system, Linux and Windows hosting plans. Which one is better, Linux or Windows? This is a real dilemma especially if you are lack of understanding.

In this state of things, it is natural for you to fall into the popular debate of which platform is better. Actually, both have pluses and minuses. Leave the debate alone and think of what is best for you. Many people who have little computer knowledge may make a decision according to the operating system that is installed on their personal computers. This is an error of judgment as the operating system of your PC is totally irrelevant to your selection of web hosting operating system and there is really no need to take it into account. Instead, the basic criterion for your selection should be in accordance with what platform will help you the most. In short, it is your website requirement rather than operating system of your PC should be considered.

Do you need to use following components or technologies that is only compatible for Windows server? .NET scripts, Microsoft SQL, Microsoft Access databases, ASP or ASP.NET scripts and other Windows scripting applications will not compatible with Linux server. Therefore, if you are a fun of Microsoft, it is advised that you should choose a Windows based platform so that you will make full use of different software and application of that company.

On the other hand, with Linux server, you will be able to run PHP scripts, MySQL databases, Python, XML and many other languages. If you are planning to run your website with platform independent languages such as, PHP and MySql, it is a wise choice to go with a Linux server. Linux is an open source system, where anyone can contribute to the development and it is well known to possess remarkable power and stability. As long as they are administered properly, Linux servers are able to execute several queries at the same time. Linux based databases, such as MySql and PostgreSql are relational databases and they are both inexpensive and very efficient. With either of these database, you website can operate very well. Linux servers are famous for dependability as they often maintain a very high percentage of uptime, at least 99.9%. Linux web hosting servers enjoys great popularity among webmaster and developers also contribute to its great reliability.

Linux hosting plans are generally 20% cheaper than Windows hosting plans. This is mainly because that Linux server and its supporting technologies are open source technologies and many online communities make various contributions without any charge while Windows is developed the stuff of Microsoft Company at very high operative costs and the company force people to pay for their license fee before using the Windows server. To use Windows server software it will cost your hosting company much more than using the free of charge Linux server software. And less cost for your hosting company will means less cost for you.

In addition, with Linux server, you will enjoy the greatest of ease when it comes to switching over to Windows system. If a user’s requirement changes with the website development, it is also fairly easy to upgrade a Linux server to meet that needs. Due to the great versatility, Linux has become a platform for many new technologies that become widely used in hosting industry.

To sum up, if you do not need support for some unique Microsoft products to set up unique features for your website like a searchable database or a chat facility, then Linux hosting servers will perform beautifully and flawlessly without doubt. Finally, it all depends on what you need rather than on the merits and demerits of the server. Except for website requirements, for many people the major factor in choosing a web hosting plan is usually the cost.

Tags: linux, Server, webhosting, Website, windows

Along with the web technology development, the number of sites being hacked also increase rapidly. We see a lot of websites experience damage, loss of rankings or had data stolen due to lack of vigilance. Despite that many high quality hosting companies have taken various security measures to protect the servers, you are also obligated to safeguard your online assets. This article will present you with some security tips for you to prevent your site from being hacked when it is hosted on shared hosting.

1. Update your software, scripts regularly
Software developers do not set out to write unsafe or vulnerable programs. However, it is impossible for them to do everything one hundred percent correctly, without any shortcomings or bugs even after rigorous tests. Therefore, software companies regularly release updates to their programs. An update is sometimes called a “patch” because it closes the security hole. Updates can also include enhancements to your software. For instance, an update might include the drivers for new printers on the market or add new features and functions to the software. To prevent other to exploit software loophole, users should update relevant software in time and download patch program. If you are running the out-of-date versions of software on your website, your website will be of high likely in the state of insecure. Fortunately, you are able to received update notice and update without charge for the majority of soft-wares over the internet. Note: You had better enable automatic update tool if it is available for particular software or script as against forget.

2. Keep a look out for 3rd party scripts and code
You may install external plugins or use outside widgets or apply any other code to your website, for instance, you get a free theme for your WordPress website, under such circumstance, it is highly recommended that you should take a careful research to these codes. You have no idea of how will these codes functions. Some may be great, while others may be full of holes. Ensuring that the code you borrow from other people is safe to your website is the top one in the checklist. If you have no idea of it, you can make use of Google searches for help. If you install 3rd party scripts without consideration of danger, the wicked will exploits your bug and gains access to your site. Then you have no reason to blame your web hosting company, but yourself.

3. Use Strong Passwords for hosting account, cPane and FTP
Simple passwords without the mix combination of letters, numbers, uppercase, lowercase letter and other characters will give hackers an easy way to access your website. It is advised to make your password as complicate as possible even though it is a bit hard to remember. No not use any dictionary word, family name, birth date and other easily guessable information. And it is also a good practice to change your password every 3 months at minimal. Note: Passwords can easily be stolen if your computer is infected with a trojan or virus, therefore, you should make sure you’re your virus scanner and Trojan software is up-to-date and keep your pc clean and virus free.

4. Power yourself with knowledge instead of blaming
Knowledge is power. These days, you are able to get access to various kinds of information and knowledge due to the World Wide Web. You should learn, read, and study via search engines and community forums to keep your website safe. In case you get hacked, you will be able to fix the problem instead of expecting your hosting company to do it for you. Being proactive and keep learning is the best way to have a safe website on the internet. Do not blaming your hosting company, your web hosting companies are not responsible for your website getting hacked.

5. Backup, Backup, Backup your whole website
I cannot lay enough stress on the fact that backing up your website is a must. There are too many people lose their files or even whole website due to lake of backup for their website. Despite this tip won’t protect you from being hacked, it will only do good, not harm to you in case your site get hacked. Your web host is NOT a backup provider so do not expect them to save you in case of a disaster. Always, always, always have a full site backup.

You can backup your website within cPanel, simply by clicking on the Backup Wizard icon you will be able to generate a full backup of all of your files and databases. Store your backup files on your own computer, USB drives instead of web servers.

6. Check your logs files regularly
Log files offer a wealth of information about your server system and user functions. It also provides an easy way for you to analyze who is visiting your site. If you find out there is any unusual traffic to your website, you should be aware of where these traffic is coming from and going to. If you are sure that there is a hack, you can ask your web host for help as soon as possible.

7. Do not put all your eggs in one basket
If you have more than one business website, try to host them on different hosting accounts. As with shared hosting, one site in the server is hacked, all of the other sites in the same server will be hacked inevitably. The hosting price is extremely cheap these days, it is a wise choice to get yourself multiple hosting account on different server and spread the risk of being hacked.

Tags: hack, log, prevent, Website